Why Choose HM Auction Group?
At HM Auction Group, we bring over a century of combined auction experience to the table. Our expertise spans across Minnesota, Iowa, and Wisconsin, making us the Midwest’s premier auction service. Here’s why sellers trust us:
Unparalleled Expertise
With specializations in Agricultural, Residential & Commercial Real Estate, Farm Machinery, Firearms, Vintage Collector Toys, and Antiques, we have the knowledge to maximize the value of your assets.
Comprehensive Auction Solutions
Full-Service Approach: Our team of full-time professional Licensed Auctioneers and Real Estate Agents ensures a smooth process from start to finish.
Targeted Marketing: We employ expansive marketing strategies to attract the right buyers and ensure the highest realized price for your assets.
Efficient Setup: Our dedicated crew ensures proper display and organization of your items, presenting them in the best light.
Quick Settlements: Benefit from fast settlements with complete, detailed accounting for your peace of mind.
Extensive Reach
Access our extensive postal and email mailing lists to reach potential buyers across the Midwest.
Leverage our memberships in key associations: MSAA, WAA, IAA, and NAA, for broader exposure.
The HM Auction Group Process
Initial Consultation: We’ll meet with you to understand your needs and develop a tailored plan.
Expert Valuation: Our team will provide a fair and accurate valuation of your assets.
Marketing Campaign: We’ll implement our proven marketing strategies to attract the right buyers.
Auction Execution: Choose from Live, Simulcast, or Timed Online Auctions to best suit your needs.
Prompt Settlement: Enjoy fast, transparent settlements and move forward with confidence.
Ready to turn your assets into opportunities? Contact HM Auction Group today and experience the difference of working with Midwest’s auction experts.
Comprehensive Marketing Strategy
At HM Auction Group, we go above and beyond in marketing your auction to ensure maximum exposure and the best possible outcomes. Our multi-faceted approach includes:
Digital Marketing:
Optimized website listings
Targeted email campaigns to our extensive buyer database
Search engine marketing (SEM) to capture active buyers
Social Media Campaigns:
Engaging content across platforms like Facebook, Instagram, and LinkedIn
Targeted ads to reach potential buyers based on interests and demographics
Paid Advertising:
Strategic placement in industry-specific publications
Local and regional newspaper ads
Radio spots in key markets
Traditional Marketing:
Eye-catching flyers and brochures
Direct mail campaigns to targeted mailing lists
Large, visible signage at the auction site and high-traffic areas
Industry Networking:
Leveraging our extensive connections in the auction industry
Word-of-mouth promotion through our professional networks
Content Marketing:
Detailed catalogs with high-quality images and descriptions
Blog posts and articles highlighting key items or auction themes
The Power of Early Advertising
For farm retirement or estate auctions, we recommend advertising 3 to 6+ months in advance. Here’s why:
Maximizes Buyer Awareness: Early promotion ensures more potential buyers hear about the auction, increasing overall participation and driving up prices.
Allows for Better Planning: Gives buyers time to coordinate potential travel, inspect items, and arrange financing, improving their ability to bid.
Utilizes Multiple Marketing Channels: Provides enough time to leverage online platforms, local newspapers, social media, and word-of-mouth for broader exposure.
Builds Anticipation: Early notice creates a sense of urgency and excitement, encouraging more competitive bidding.
Improves Auction Success: Reaching a larger, prepared audience increases the likelihood of higher bids and a successful auction outcome.